10 Website Layout Ideas to Better Engage Online Shoppers

Ecommerce Best Practices | 6 mins

After someone lands on your website, it only takes them about 50 milliseconds to form an opinion about your brand. To capture that instant approval, your website layout needs to hit all the right notes. That’s why we’ve compiled 10 examples of websites with effective website layouts to give you ideas on how to engage online shoppers, keep them on your website, and ultimately convert into customers.

Whether you’re looking to optimize your current site or start from scratch, keep reading to learn tactics from some of the most successful website layouts. You’ll find the three reasons why we believe these website layouts are so effective at the end of this piece.

Omega Watches

The Omega Watches website captures a user’s attention from the moment the homepage loads. Their website layout features a widescreen carousel of eye-catching images that rotate every five seconds to keep the user engaged. The use of white space, paired with simple text and buttons, guides the customer to click and shop.

Omega watches homepage layout

Ring

As a home security brand, Ring uses their website layout to convey credibility and simplicity. The homepage features clean photos, minimal text, and user-friendly navigation. The bright orange “Shop Now” button stands out against a neutral backdrop, immediately bringing the gaze of the eyes to the call-to-action and telling the user where they should click.
Ring homepage layout

The various product categories appear with just one short scroll, organized by four simple content blocks. This limits the customer’s options and avoids choice paralysis by making it easy to understand what Ring offers.

Ring website layout product options

Callaway Golf

No scrolling necessary. Callaway Golf’s website has all the critical information users need placed above the fold. By placing the menu navigation on the left side, next to a video montage of the latest golf club, users can view their options without having to scroll down.

Callaway website layout info above the fold

Motorola

Simplicity is key. Motorola’s website layout shows off their newest products with bold images and buttons. Key features and benefits are displayed in an organized list, naturally leading the user to each “Learn More” button. The product descriptions stay true to the Motorola brand voice and speak directly to their target customer. This is consistent with Bread’s own rules for great ecommerce sales copy—you can find more copy examples and tips in our full rundown.

Meanwhile, the navigation menu remains at the top of the screen, even while scrolling. This makes it simple for users to find what they’re looking for.

Motorola navigation menu

Room and Board

By showcasing products and price points directly on the homepage, Room and Board’s website layout is optimized for conversion. Each product image has a small plus sign in the corner, indicating a hover feature that reveals product details. This encourages users to scroll over and explore.

The homepage also has a Top Sellers section, where customers can see what furniture has been purchased the most and how much it costs before adding it to their cart.

Room and board website layout top sellers

SimpleHuman

This website layout idea is designed for engagement. Through continuous, wide-screen images, customers on SimpleHuman’s website are encouraged to keep scrolling. Each image block shows off a new product, paired with punchy text to convey how the product works.

Simplehuman homepage

The custom trash liner selection makes it easy for online shoppers to select their liner code and instantly add it to their cart. This feature uses bright colours and a simple layout to inspire click-throughs and higher conversion.

SimpleHuman liner options

Article

This furniture brand bundles its products together in a Pinterest-style website layout idea. At the top of the homepage, Article’s website features a scrolling bar of top sellers they think customers will love. This is followed by a collection of “One-Click Rooms” that compile several pieces of Article furniture into one room design. Customers can shop bundles and pick and choose their favorite items from each room.

Article one-click rooms

They take the Pinterest theme one step further with a “Room Ideas” feature. Customers can browse beautiful interior design photos and add the products they love to their cart.

Article Room Ideas

Ritani

Ritani’s website layout idea eliminates the feeling of being overwhelmed by organizing their products into easy-to-understand categories, like ring shape and style. They even have a Ring Recommender tool that lets customers choose their price point, shape, type, and style to generate the ring that best matches their preferences.
Ritani product categories

Garmin

With so many navigation and tracking devices to choose from, Garmin’s website layout organizes products into simple categories. Paired with images that are associated with each category, customers can instantly identify and select the relevant product line of interest as they scroll.

Garmin product lines

Saatva

Saatva’s website layout idea is a great representation of what customers want to know in order to develop a trust in the brand. Right below the header image is a list of credentials, from established awards to a high Google review rating. The homepage also features the core benefits of the mattress, customer testimonials, and competitor comparisons.

Every block in the homepage layout is optimized to tell customers why Saatva mattresses are better than any other mattress on the market.

Saatva homepage layout

Why these website layout ideas work

There are countless ways to design your website layout. But at the end of the day, your layout needs to lead your customer to purchase. The websites listed above do this in a number of ways.

User-friendly

90% of customers will bounce from a website if it’s poorly designed. An even higher 93% will leave your site if it doesn’t load properly or quickly enough. It goes without saying that ease of use is undoubtedly important to customers.

The website layout ideas on this list have all been optimized to make online browsing and shopping easier for the customer. For example, to make navigation as simple as possible, Callaway Golf’s menu is on the side of the screen and Motorola’s menu remains at the top during scrolling.

Intuitive

Your website needs to prioritize what information your customer is looking for or action that they’re trying to take. Everything needs to be provided in an intuitive manner. Don’t make them think about where they need to click next.

For example, 86% of website visitors say they want to see information about products and services as soon as they open a company’s homepage. In the Saatva and Article website layout ideas, we see that they provide detailed information about their products right away so customers can instantly understand what they offer and why it’s worth purchasing.

Categorization

The human brain loves categorization. When it comes to website design, information needs to be grouped together in a way that doesn’t overwhelm your customer.

Since Ring and Garmin both have a range of product options, their products are organized into simple categories and displayed in content blocks on the homepage. This gives customers a quick snapshot of how the brand can be incorporated into their lives and where they should click in order to get the products they want.

Interactive

If you want consumers to stay on your site for longer, give them something to engage with.

On Room and Board’s website, products are displayed as “inspiration” photos that users can scroll through, like Pinterest, while saving furniture in their carts for purchase. On Ritani’s homepage, customers can interact with their recommendation tool to find a ring that suits their specific preferences.

To avoid high bounce rates, keep customers engaged, and increase conversion, use these website layout ideas as inspiration to show off your amazing brand.