How BBQ Guys Increased Conversions and Cart Size with Bread

Case Study | 2 min read

About:, a brand, caters to consumers with a passion for cooking and grilling and offers a one-stop online destination for all your grilling needs. As a leader in the space, has over 500,000 happy customers nationwide and offers an unmatched selection of innovative grills ranging from under $100 to over $10,000.

Challenge: prides itself on its exceptional customer service and was looking for a solution that allowed their customers a simple and affordable way to pay over time.

“We wanted to offer a solution to help our customers turn their outdoor kitchen dreams into a reality,” said Corey Tisdale, COO of “With Bread, our customers can get the grill they love now and pay in low monthly installments that best fits their budgets.”


Since launching Bread, has seen a 9.5% increase in their overall conversion rate. Additionally, customers who used financing had a 32.6% higher AOV and checked out with 24% more items in their carts. chose Bread because of the easy implementation, the ability to white label and customize the process, and the pre-qualification feature that helps visitors plan for larger purchases at every step of the customer journey.

“The Bread team was 100% committed to our success and worked with us to implement a seamless user experience that matched our brand,” said Tisdale. “We saw immediate results and love the ability to offer our customers an honest and affordable financing option.”