Higher AOV and greater access to quality furniture with Bread Financing

Case Study | 3 mins

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Partner

Overview

Furniture retailer teams with Bread to make quality furniture affordable and more accessible through “real” financing. After switching to Bread, Apt2B has exceeded the sales performance they saw with their previous financing provider.

Opportunity

A furniture retailer based in Los Angeles, Apt2B offers modern and contemporary furniture, including made-to-order options. Crafting and offering home décor and furniture in a variety of popular styles, their mission is to sell beautiful furniture that’s built to last and at real-life prices.

Apt2B has seized the opportunity to provide betterquality furniture that is more affordable for real people. And, they wanted to make that furniture even more accessible.

“Our products are made for real people and real rooms— from hard-working fabrics for hard-working people to made-to-order options. Bread has allowed us to reach even more of those hard-working people with practical and affordable financing options we couldn’t offer before.”

— Alex Back, COO, Apt2B

THE BREAD IMPACT

With Bread, Apt2B offers installment loans ranging from 12 to 48 months. Eligible customers are offered 12- and 24-month 0 percent terms. The AOV has increased by 28 percent with 90 percent of sales coming from the 0 percent offer terms.

Apt2B knows furniture and is using Bread’s white-label approach to remain true to their brand. After switching to Bread, Apt2B has exceeded the sales performance they saw with their previous financing provider. Most notably, Apt2B’s AOV is 28 percent higher with Bread than their previous financing partner. Plus, customers have the ability to prequalify for financing throughout their online shopping journey—homepage, card, checkout, and a dedicated financing landing page, which enables Apt2B to unlock even more sales.

"Bread has given us the ability to seamlessly finance orders. The increased placements have driven more applicants and ultimately, more conversions. More importantly, we’re providing access to furniture for customers who would not have previously qualified for a 0 percent APR loan term."
Alex Back
COO, Apt2B