Research Report: The Modern Millennial Jewelry Buyer

Millennials are shaping the future of the jewelry market, and understanding their wants and needs will be key for success in 2020 and beyond. Bread's independent study sheds light on changing buying habits, illuminating how their preferences and approach to jewelry informs their behavior at large.

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What you'll find inside:

  • 86% of Millennials care about the brand name of their jewelry—learn what they look for in a jewelry brand.
  • 50% want to receive diamonds as a gift. See our complete breakdown of the stones and settings they prefer inside.
  • 59% of Millennials can't afford the jewelry they want. Learn how financing can help you reach more Millennial customers.